How to build a product that people will love to use?

This is a question that all startups struggle with. As creators, our lives revolve around it.

There are many ways to screw up your product. Some of these are acceptable. But two of them are really unfortunate, should they ever happen:

  1. Writing bad code
  2. Making bad designs

Most startup founders tend to be geeks, and are able to produce decent quality code. Either that, or we have some awesome Woz-like tech cofounders.

The second one is hard.

More so because people tend to think of design as art. It's a bit dangerous, and also hard to argue with. The moment you make something art, its critique becomes subjective.

Design is NOT Art

Fortunately, good design is really really not art at all.

Don't believe me? Look at

Seriously, go over and take a look at it. Then look at Pinterest. You probably know what I mean. Amazon looks cluttered, with too much text scattered all over. Pinterest looks pretty neat. But if one was to find goal conversion rates, for similar goals (eg add to cart vs pin), one might find a different story altogether.

So the point is, good design is really about conversions - getting people to do something easily and delightfully. A lot has been written about great design - from books on design to books on habits, from Nobel winning work on Behavioural Economics to outlines of UX process by tech behemoths.

I have read them all.

Some of them not fully, some of them multiple times.

What are we doing here?

I am trying to curate the easiest to follow design resources for geeks.

Here's what this will include 5 things:

  1. User Research - to know what you are really building
  2. Process Outline - to keep it all together, on schedule
  3. UX Methods - to get the maximum throughput
  4. Testing - to validate the conclusions
  5. UI Basics - to create a finished design

Each of these comes with a checklist you can follow and some additional reading for the curious.

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